Locale honesty beats fake bilingual SEO

Hreflang is a promise. If /es/insights mirrors English stubs, you are lying to crawlers and Spanish readers.

This site gates indexing: hubs and tools with real ES copy get alternates; EN-primary product and insight families stay canonical to English until translated.

That discipline is slower but durable. Publisher and News surfaces benefit from the same honesty — one language per URL family until parity is real.