INSIGHTS

Thinking, structured

Longer-form founder thinking. For shipping notes, see the Build Log. News · RSS

• SaaS · 2026-05-02

  From idea to real users: a founder’s SaaS checklist

  The minimum architecture and growth loops that turn prototypes into products.

• AI · 2026-04-18

  AI that ships: integrations over demos

  How to embed models into workflows that survive production.

• SEO · 2026-03-09

  SEO for builders who hate fluff

  Technical clarity, intent pages, and internal linking that compounds.

• Platform · 2026-08-05

  Tenant isolation before features

  Why workspace boundaries ship before CRM modules in a multi-tenant OS.

• Growth · 2026-07-25

  Writing /vs pages without affiliate copy

  How programmatic comparisons stay editorial when products are yours.

• i18n · 2026-08-02

  Locale honesty beats fake bilingual SEO

  Why some routes stay EN-only until Spanish bodies are real.