I am a digital growth strategist and SaaS founder. For more than seven years I have worked across e-commerce, SEO, and Shopify, and today I focus on building SaaS products, business automation, and AI workflows that help companies scale.
I did not start in software. I started by solving real problems for real businesses — getting stores to load faster, getting pages to rank, getting manual processes off people’s plates. That ground-level work taught me the thing most technical people learn too late: software only matters when it moves a business outcome.
How I work
- Outcomes first. Every build starts with the business result it is meant to produce.
- Smallest thing that works. I ship the core, then grow what earns its place.
- Build in public. I document the real process, including what does not work.
What I am building now
I am currently building SHAZI, a SaaS product I am developing in the open. You can follow the real progress on the Building SHAZI page.