Digital Growth Strategist & SaaS Founder
I build systems that scale businesses.
I help founders turn manual chaos into SaaS products, automated workflows, and AI systems that scale — backed by 7+ years of real work across e-commerce, SEO, and Shopify.
// pipeline
How the work connects
Each discipline feeds the next — from first strategy through to a product that scales.
Featured solutions
Three core services where most of the value gets created, supported by the work that feeds them.
// experience
The path so far
Started in e-commerce & Shopify
Building and optimising stores — the ground-level work that taught me how businesses actually make money online.
Deep into SEO & growth
Moved from single fixes to structural growth: technical SEO, content architecture, and traffic that compounds.
Automation & systems
Started replacing manual operations with reliable automation, freeing teams from repetitive work.
SaaS & AI workflows
Now building SaaS products and practical AI workflows — and documenting one of them, SHAZI, in public.
// knowledge hub
Latest writing
SaaS Technology Trends & Innovation 2025
The defining SaaS tech trends in 2025: AI-native architecture, serverless edge infrastructure, and composable API-first stacks. Practical depth for builders.
Developer Automation Tools: SaaS Builder’s Guide 2025
Master the 7-layer developer automation stack for SaaS in 2025—CI/CD, testing, IaC, observability, and AI tooling that ships faster and prevents revenue…
Scaling Freelancer to Agency or SaaS: 2025
Scale from freelancer to agency or SaaS product in 2025. Compare all three models, unit economics, hiring sequences, and the mindset shifts…