SEO for builders who hate fluff

SEO is not keyword stuffing. It is making the right page the best answer for a real query — then connecting those pages so crawlers and humans can navigate your thinking.

Ship original build logs. Structure expertise hubs with spokes. Link products to problems to insights. Add RSS when you publish on a cadence so feeds and Publisher surfaces can discover updates.

Avoid schema you cannot defend: fake aggregate ratings, price “0” without currency, or NewsArticle on evergreen marketing pages. Use Article for long-form thinking and NewsArticle for dated news on /news and build notes.

IndexNow and sitemap hygiene help, but they do not replace useful pages. The growth engine here (/tools, /vs) exists because each URL solves one job — not because we needed more URLs.